Janette goes into an electronics superstore to buy a new computer. The salesperson works with her to find the right model, and s
he agrees to buy a new computer for $500 and a floor-model 18-inch monitor for $100. Just when she is ready to pay, the salesperson walks away for a minute and then comes back to inform her that the monitor she was ready to purchase can't be sold for < $125. She agrees to the extra $25 even though they had initially agreed on the $100 selling price. Janette has fallen for the ________ technique of gaining compliance.
The Low-balling technique is the technique where the seller demonstrates at a lower price to the buyer and when the buyer is ready to purchase then the seller immediately increases the price of that particular product.
So, in the same manner, Janette wants to buy a new computer, now the seller helps Janette to find out the suitable computer and Janette agreed to purchase the computer at $500 and a floor model for $100 of 18- inch. In this situation when Janette is agreed to pay the amount, salesman walks away from her and again comes back to Janette and informing her that now she has to pay more $25. Here Janette is agreed to pay $125. So, the salesperson used the Low-balling technique of gaining compliance.
