Question

Belinda’s job at the corporate offices of Mobility Car Rental requires her to analyze large amounts of data in order to identify patterns regarding what people are looking for in a car rental experience. This is an example of _________________?

Answer 1

Answer:

The correct answer is: customer relationship management.

Explanation:

Customer Relationship Management (CRM) is a technique by which companies store customers' information in an attempt to identify their buying patterns and to build long-lasting relationships with them. CRM uses Information Technology (IT) software for such studies. Thanks to this system, businesses can provide consumers with products and services that are most likely to satisfy their needs.