Question

In a market analysis, the _____ is considered a good indicator of the potential of the market. It is derived by dividing the percentage of users in a demographic segment by the percentage of population in the same segment and then multiplying the quotient by 100.

Answer 1

Complete/Correct Question:

In a market analysis, the _____ is considered a good indicator of the potential of the market. It is derived by dividing the percentage

of users in a demographic segment by the percentage of the population in the same segment and then multiplying the quotient by

100.

A. cost per media (CPM)

B. quantitative advantage

C. index number

D. average frequency

Answer:

C, Index number

Explanation:

Index number in market analysis is a figure that compares the price or quantity of goods to standard value. Index number is a economic data figure.

A standard value is more often than not always equal to 100, which leaves the index number at 100 times the ratio as against the base value.

Index number helps market analysis by indicating the good or bad potential of a market, thereby helping economists to understand the said market.

I hope this helps.