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Studentka2010 [4]
3 years ago
8

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to: Multiple Choice a) advertise benefi

ts to consumers that stress points of differentiation. b) obtain widespread distribution in multiple channels.c) generate awareness among consumers. d) stress price differentials from competitors' products. e) educate consumers about new consumption patterns through personal selling.
Business
1 answer:
LiRa [457]3 years ago
7 0

Answer:

c) generate awareness among consumers.

Explanation:

  • For a marketing channel to emphasize the discontinuation innovation of the strategy would be to focus on proving knowledge pt the customers about the new launch product and the explain its features as the example of HP inkjet printer that was dos[released earlier  
  • the newer printhead technologies were developed that was a better way to put ink on the paper.
  • As the new product that is unable to meet the requirement of the people can be recalled and hence a need pf awareness has to be done through proper marketing and promotion channels.
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"Jefferson Sports Medicine, Inc., offers two types of physical exams for students : the basic physical and the extended physical
mafiozo [28]

Answer:

                                The sales budget    

          Jefferson Sports Medicine, Inc budgets sales budget (Amounts in $)

                                                              Months                            

Physical examination    July           August         September   Total

Basic physical               13,200       14,100           6,300           33,600

Extended physical        25,650       27,000         14,850          <u>67,500</u>

                                                                                                  <u> 101,100 </u>              

Explanation:

The sales expense shows the forecasted of sales from the various types of physical examination for a given period. These include the sales expected from Physical examination. The sales are the products of the charge per examination and the number of examinations conducted. It may be computed as follows;

July;

Physical examination

= $60 * 220

= $13,200

Extended physical

= $135 * 190

= $25,650

August

= $60 * 235

= $14,100

Extended physical

= $135 * 200

= $27,000

September

= $60 * 105

= $6,300

Extended physical

= $135 * 110

= $14,850

4 0
3 years ago
The action step in monroe’s motivated sequence usually comes in the __________ of a persuasive speech on a question of policy.
tatiyna
The term that describes the origin of the action step in Monroe's motivated sequence would be the conclusion. In addition to that, this kind of sequence is specifically design to "organize persuasive speeches" that would motivate a group of people to take an action in a specific problem.
5 0
3 years ago
How to calculate the free cash flow of the firm (also referred to as the firm’s free cash flow) directly?
VashaNatasha [74]

Answer:

Explanation:

The formula to compute the free cash flow of the firm is shown below:

= EBIT × (1 -Tax Rate) + Depreciation & Amortization - Change in Net Working Capital - net capital Expenditure

In this we deduct the changes in net capital and net capital expenditure and added the depreciation and amortization expenses to the Earning after tax so that the correct amount can be computed

4 0
4 years ago
Albert Searchware is a type of search engine used at company websites to handle customer questions. The firm is trying to determ
SpyIntel [72]

Answer:

The correct option that should be employed by the company is C) .

Explanation:

Company has identified that its search engine  ( Albert searchware ) is in the growth stage ( which is the second stage in product life cycle ) of its product life cycle , which means here the promotional objective of the growth stage of product life cycle for the company is to persuade its consumers and often direct marketing is the best promotional element that a company can choose, and so the option C is the one that comes closet to this idea.

8 0
3 years ago
For a project with one initial cash outflow followed by a series of positive cash inflows, the modified IRR (MIRR) method involv
TEA [102]

Answer:

B False

Explanation:

Modified Internal Rate of Return(MIRR) is computed using the following steps:

  • Compute the discounted cash flows.
  • Sum all discounted cash flows to generate net present value (NPV).
  • Compute IRR from NPV.

8 0
4 years ago
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