Question

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to: Multiple Choice a) advertise benefits to consumers that stress points of differentiation. b) obtain widespread distribution in multiple channels.c) generate awareness among consumers. d) stress price differentials from competitors' products. e) educate consumers about new consumption patterns through personal selling.

Answer 1

Answer:

c) generate awareness among consumers.

Explanation:

• For a marketing channel to emphasize the discontinuation innovation of the strategy would be to focus on proving knowledge pt the customers about the new launch product and the explain its features as the example of HP inkjet printer that was dos[released earlier  

• the newer printhead technologies were developed that was a better way to put ink on the paper.

• As the new product that is unable to meet the requirement of the people can be recalled and hence a need pf awareness has to be done through proper marketing and promotion channels.