Answer:
d) All of the above
Explanation:
Here are the options to this question :
a) Geographic
b) Demographic
c) Psychographic
d) All of the above
e) None of the above
Geographic segmentation is the segmentation of people based on their locations
When Ashton Woods determines that homeowners are seeking locations convenient to good, local schools, he is segmenting by geography.
Demographic segmentation is the segmentation of people based on demographics such as age, income, gender, ethnicity.
When Ashton Woods profiles households based on the income they earn, he is doing demographic segmentation
Psychographic segmentation is the segmentation of a group of people into groups based on certain psychological characteristics
When Ashton Woods determines that homeowners would want like a beautiful upscale home, without the cost of maintaining a large yard. He is segmenting based on Psychography
She may be entitled to protection under the <u>Business Judgement Rule</u>, which is a doctrine that courts generally defer to the business decisions of company executives when the decisions were in good faith.
