Question

Outdoor Adventures is a company that sells clothing and gear related to all types of outdoor activities. In an effort to stave off competition, the company has begun keeping a log of customer interests and hobbies so it can alert them to local events of relevance, as well as send them articles that pertain to their favorite activities. In addition, Outdoor Adventures has added a section to its website where customers can post pictures of themselves using the store's gear. These efforts illustrate how the firm is engaged in
A. societal marketing.
B. a sales orientation.
C. relationship marketing.
D. logistics.
E. personal selling.

Answer 1

Answer: (C) Relationship marketing

Explanation:

   The relationship marketing is one of the type of marketing form that helps in providing the various types of campaigns in order to understand the actual response of the consumer about the brands and the products.

The main objective of the relationship marketing is that it helps in creating the various types of new characteristics of the products based on the requirement of the customers and also strengthening the relations with the consumers.

According to the given question, the given company efforts is basically illustrating that the company is basically engaging in the relationship marketing.

 Therefore, Option (C) is correct answer.