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Ivenika [448]
3 years ago
14

Outdoor Adventures is a company that sells clothing and gear related to all types of outdoor activities. In an effort to stave o

ff competition, the company has begun keeping a log of customer interests and hobbies so it can alert them to local events of relevance, as well as send them articles that pertain to their favorite activities. In addition, Outdoor Adventures has added a section to its website where customers can post pictures of themselves using the store's gear. These efforts illustrate how the firm is engaged in
A. societal marketing.
B. a sales orientation.
C. relationship marketing.
D. logistics.
E. personal selling.
Business
1 answer:
MAVERICK [17]3 years ago
3 0

Answer: (C) Relationship marketing

Explanation:

   The relationship marketing is one of the type of marketing form that helps in providing the various types of campaigns in order to understand the actual response of the consumer about the brands and the products.

The main objective of the relationship marketing is that it helps in creating the various types of new characteristics of the products based on the requirement of the customers and also strengthening the relations with the consumers.

According to the given question, the given company efforts is basically illustrating that the company is basically engaging in the relationship marketing.

 Therefore, Option (C) is correct answer.  

You might be interested in
You are 30 years old today and are considering studying for an MBA. You just received your annual salary of $50,000 and expect i
Liono4ka [1.6K]

Answer:

Yes, you should take the MBA because the NPV of taking the MBA is positive.

Explanation:

the total economic costs of taking the MBA program include the lost wages + the costs of taking the MBA and any interest you could have earned by investing it on something else = ($50,000 x 1.03) + ($50,000 x 1.03²) + (2 x $30,000 x 1.08) = $51,500 + $53,045 + $64,800 = $169,345

the present value of your total economic costs:

$51,500/1.08 + $53,045/1.08² + $32,400/1.08 + $32,400/1.08² = $47,685.19 + $45,477.54 + $30,000 + $27,777.78 = $150,940.51

if you continued to work, your salary at year 3 would be $54,636.35 and it would continue to increase by 3% every year. The salary that you can earn with an MBA is $80,000 and it will grow by 4% per year. I used an excel spreadsheet to calculate future salaries and the differential amount between them. Then I calculated the PV at the beginning of year 3 of the differential income.

The PV of the differential income today = $560,281.31 /1.08³ = $444,769.38

the NPV of taking an MBA = $444,769.38 - $150,940.51 = $293,828.87

6 0
3 years ago
Why is active voice generally preferable for business messages?
hram777 [196]
<span>Active voice gives the idea that actions are being undertaken and that things will be able to be completed. The passive voice gives the appearance that the tasks are not of high importance and that they'll only be completed if the time allows or if the person is interested in completing them. Active voice allows for the belief that the task is important and the result will be high-priority to the listener(s).</span>
4 0
3 years ago
Mark Johnson saves a fixed percentage of his salary at the end of each year. This year he saved $2,000. For each of the next 5 y
adell [148]

Answer:

The correct answer is:

$17,437.28

Explanation:

First of all, let us lay out the particulars that will aid us in our calculations:

Amount saved in year 1 = $2000

Number of years saved in total = 6 years

annual rate of savings increase = 10% increase on the amount for that year to the next year

Annual return on investment = 13%.

Next, let us calculate the 10% increase in savings from years 2 to 6.

Year 1 investment = $ 2000

Year 2 investment = Year 1 saving + 10% of year one saving

hence, investment 2 saving = 2000 + (10/100 × 2000) = 2000 + (0.1 × 2000)

Year 2 investment = 2000 +200 = $2,200.

Year 3 investment = year 2 saving + (0.1 × year 2 saving) = 2200 + (0.1 × 2200)

year 3 investment = 2200 + 220 = $2,420

Year 4 investment = 2420 + (0.1 × 2420) = 2420 + 242 = $2,662

Year 5 investment = 2662 + (0.1 × 2662) = 2662 + 266.2 = $2928.2

Year 6 investment = 2928.2 + (0.1 × 2928.2) = 2928.2 + 292.82 = $3,221.02

Next, let us create a table to show the total amount for each year.

Note, to determine the 13% annual investment return on each year:

13% = 13/100 = 0.13. So, we will multiply the investment for each year with 0.13 to get the annual investment. It is shown hence:

Year   Investment (I) ($)   Annual return (AR) ($)    Total amount (I + AR) ($)

1             2000                   260                                     2260

2            2200                   286                                     2486

3            2420                   314.6                                   2734.6

4            2662                   346.06                               3008.06

5            2928.2                380.67                               3308.87

6            3221.02               418.73                                3639.75

Total                                                                             17,437.28    

                     

Therefore, at the end of 6 years mark would have $17,437.28 (approx. $17,437)

3 0
3 years ago
When the Lego Movie was released to movie​ theaters, the intent was not necessarily to sell more​ Legos, but the firm did ha
Harman [31]

Answer:

The correct answer is the option B: branded.

Explanation:

To begin with, the term of <em>branded content</em>, in the field of marketing, refers to the practice that focuses in the creation of multimedia content that is funded or outright produced by and advertiser and whose main purpose is to give a message of the values of the company in the content created.

Secondly, the case of Lego is an example of branded content due to the fact that the company did not want to sell more products but instead <u>wanted to create a content that shows the values of the company such as imagination, being oneself and having fun</u>.

3 0
3 years ago
Acheson Corporation, which applies manufacturing overhead on the basis of machine-hours, has provided the following data for its
ololo11 [35]

Answer:

Allocated MOH= $165,240

Explanation:

Giving the following information:

Estimated manufacturing overhead $157,750

Estimated machine-hours 4,640

Actual manufacturing overhead $157,400

Actual machine-hours 4,860

First, we need to calculate the predetermined manufacturing overhead rate:

Estimated manufacturing overhead rate= total estimated overhead costs for the period/ total amount of allocation base

Estimated manufacturing overhead rate= 157,750/4,640= $34 per machine hour

Now, we can calculate the allocated overhead:

Allocated MOH= Estimated manufacturing overhead rate* Actual amount of allocation base

Allocated MOH= 34*4,860= $165,240

5 0
3 years ago
Read 2 more answers
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