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Serhud [2]
3 years ago
9

Nocturnal Products started as a luxury brand for designer apparel. Soon, the company expanded by launching its own line of premi

um perfumes, watches, bags, and home furnishings. This expansion allowed the businesses under the company to share a few of the common competencies in products, services, technology, and distribution. Which of the following corporate strategies is Nocturnal pursuing in this scenario?A. niche marketing strategyB. related-linked strategyC. related-constrained strategyD. taper integration strategy
Business
1 answer:
Roman55 [17]3 years ago
7 0

Answer:

B) related-linked strategy

Explanation:

Related linked strategies have the purpose of creating value for the organization by exploiting and developing economies of scope within the company. This means that the company will try to save money by transferring its competencies within one product line.

In this case the product line is Nocturnal Products which has expanded to include designer apparel, perfumes, watches, bags and home furnishing. The company hopes to transfer the competencies that designer apparel has to the rest of the products.

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The effectiveness of an advertising campaign can be measured a. only after the campaign has been carried out completely and resu
shepuryov [24]

Answer:

before, during, and after the campaign through the use of pretests, inquires and posttests.

Explanation:

Advertising campaigns can be defined as the advertisement of a product that focuses mainly on communicating a similar type of message to the potential customers. This can be achieved through different mediums inorder to create an awareness about the product.

Measurement of an effective advertising campaign is very necessary, it is used to determine how well a product will sell in the market.

The effectiveness of an advertising campaign can be evaluated by utilizing pretests, inquires and posttests to determine if the potential customers have seen the advertisement and how well they are responding to it.

3 0
3 years ago
You have been appointed head of marketing for Barry's Younique Yachts. Barry, the CEO, is interested in determining whether offe
Zielflug [23.3K]

Answer:

that he should reduce his prices. Yachts are luxury goods and therefore exhibit a high price elasticity of demand. Thus, reducing prices would increase revenue.

Explanation:

Luxury goods usually have a high elasticity of demand when compared with necessity goods which are highly inelastic.

An elastic demand means that a change in price would have a considerable impact on quantity demanded.

Therefore, if the price of the yachts which is a luxury good with high elasticity is reduced, demand for yachts would increase and revenue would increase.

7 0
3 years ago
WriteOn Stationery is new in the market. They have hired a specialized agency to promote their products in the market. Which typ
Brrunno [24]

Answer: Marketing service

Explanation: Marketing services can be defined as those services involving activities like advertising and market research etc. The main focus of marketing is not on advertising the products but to make a demand in the market for the product offered.

In the given case writeon is new in the market hence they need promotion and customer base for selling the product. The advertising objectives that writeon needs can be achieved with the help of marketing activities.

8 0
3 years ago
Natural gas is often priced in units of dollars per therm. One therm equals 100,000 BTUs . A certain family uses 600 therms of e
ololo11 [35]

Answer:

-$28.8.

Explanation:

Note, we were told,

  • to assume the cost of a therm is $0.30
  • the family uses 600 therms of energy annually.

<u>Savings on old furnace:</u>

  • 600 * $0.30 * 0.80 (or written as 80%) = $144

<u>Savings on new furnace:</u>

  • 600 * $0.30 * 0.96 (or written as 96%) = $172.8

Difference: $144 - $172.8 = -$28.8.

7 0
3 years ago
A five-year project has a projected net cash flow of $15,000, $25,000, $30,000, $20,000, and $15,000 in the next five years. It
riadik2000 [5.3K]

The value of Net present value is $12,895.45.

Given that

initial investment = $50,000

1st-year cash flow = $15,000

2nd-year cash flow =$ 25,000

3rd-year cash flow =$ 30,000

4th-year cash flow = $20,000

5th-year cash flow = $15,000

rate = 20%

using formula

NPV = \frac{R}{({1+i})^t}

NPV = \frac{15000}{({1+0.20})^5}\\NPV = 12895.45

<h3>What is Net Present value?</h3>
  • The current value of a future stream of payments from a business, project, or investment is determined using net present value, or NPV.
  • You must predict the timing and size of future cash flows in order to determine NPV, and you must choose a discount rate that is equal to the least allowable rate of return.
  • Your cost of capital or the rewards offered by substitute investments with comparable risk may be reflected in the discount rate.
  • Positive NPV indicates that the rate of return on a project or investment will be higher than the discount rate.
  • to learn more about Net present value with the given link

brainly.com/question/14293955

#SPJ4

4 0
2 years ago
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