Question

Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would take place during which step of the five-step marketing research approach? Multiple Choice Define the problem. Collect relevant information. Develop findings. Develop the research plan. Take marketing actions.

Answer 1

Answer:

The answer is: Develop the research plan.

Explanation:

Once you have defined the problem, the next step is to develop a research plan. In this stage you define what information you really need to collect and how you will do it.

The most common research techniques used are:

• Interview current and potential customers.
• Conduct a survey.
• Research online.

It is very important to know exactly what you are looking for, because useless information will hurt and slow down your research.