Question

When consumers are engaged in the consumer decision process, the specific brands or stores they can readily recall in a product category are referred to as their ________ set.

Answer 1

Answer:

The correct answer is retrieval.

Explanation:

This is called the place that a brand occupies, or aspires to occupy, in the mind of the consumer. Every company or business would like it to be a positive and privileged place in the mind of its target, but what exactly? What factors depends on reaching it?

From the own and market information you have obtained, you can determine the appropriate Positioning strategy for your brand and then define the most convenient communication strategy to achieve it.