Question

Suzy is interested in purchasing a DVD player, and is overwhelmed by the many different models available at her local electronics store. She decides to purchase a shiny, metallic-looking model, as it is the best-looking one in the store. Suzy has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.

Answer 1

Answer:

Peripheral

Explanation:

There are two ways to persuasion

Central route: Where the argument itself is considered and the person is persuaded.

Peripheral: Where the presentation of the argument is the responsible for the persuasion.

Here, the merits of the DVD player which Suzy bought was not considered but the external facets of the DVD player such as the shiny, metallic-look was considered while buying the DVD player.

Hence, Suzy was persuaded by the Peripheral route