Consumer ethnocentrism refers to the belief that all products that are foreign made are cheap and of poor quality. a. the belief
that one should only purchase made by indigenous people groups in developing countries.b. the belief that all corporations are corrupt and consumers must look out for themselves.c. the tendency to believe that the only products that are of true quality are those that are manufactured in one's own country.d. the tendency to believe it is inappropriate, indeed immoral, to purchase foreign-made products.
d. the tendency to believe it is inappropriate, indeed immoral, to purchase foreign-made products.
Explanation:
According to Shirmp and Dharma (1987) it was suggested that, Consumer ethnocentrism is a term to define Consumers may belief that it is inappropriate, and possibly even immoral, to buy products from other countries.
In essence, it is the view that, consumer buying foreign products as against the local products are unpatriotic, because it hurts the local economy and local or domestic products, most especially in terms of markets.
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