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gizmo_the_mogwai [7]
3 years ago
15

In advertising, puffery refers to ________. Group of answer choices broadcasting a straightforward promotional message including

innocent exaggeration for effect creating emotional appeals for a brand creating subliminal appeals for a brand providing value-added promotions
Business
1 answer:
ivolga24 [154]3 years ago
7 0

Answer:

The answer is innocent exaggeration for effect.

Explanation: Puffery is often an exaggerated statement used when advertising, and it is made for the sole aim of attracting customers or clients to a particular product or service.

This strategy is commonly used when making advertisements and promotional sales testimonials.

The strategy in advertising is used because it is assumed that people would not literally conclude that the exaggeration is actually true.

An example of Puffery would be when a company claims that they have the best product in the country, or the world.

Another example is when a company claims that they can make a client feel like he/she is flying over the moon.

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On August 5, 2021, Blossom Furniture shipped 50 dining sets on consignment to Furniture Outlet, Inc. The cost of each dining set
Gennadij [26K]

Answer:

$15,960

Explanation:

The total profit on units sold for the consignor:

= Sales Value - Cost of Goods Sold - Shipping Expenses - Commission - Advertising Expenses - Installation and setup costs

= (40 × $720) - (40 × $220) - [$1,850 × (40/50)] - ($28,800 × 5%) - $470 - $650

= $28,800 - $8,800 - $1,480 - $1,440 - $470 - $650

= $15,960

5 0
3 years ago
According to classical economics, a decrease in aggregate demand causes the price level to _____________ in the long run. On the
shtirl [24]

Answer: Decrease, Increase, Price flexibility.

Explanation: According to classical economics, a decrease in aggregate demand causes the price level to DECREASE in the long run. On the other hand, an increase in aggregate demand causes the price level to INCREASE in the long run. These changes occur because of PRICE FLEXIBILITY.

In a flexible market the forces of demand and supply determines the prices of commodities in the market.

As the demand Falls the prices also fall as the demand rises the prices of commodities also rises.

3 0
3 years ago
Shelton Enterprises is expecting tremendous growth from its newest boutique store. Next year the store is expected to bring in n
Sedaia [141]

Answer:

B. $6,448,519

Explanation:

The computation of the present value of this growing annuity is given below:

PVA = [Cash flow at year 1 ÷ (interest rate - growth rate)] × {1 - [(1 + growth rate) ÷ (1 + interest rate)^number of years}

= [$675,000 ÷ (0.18 - 0.13)] × [1 - (1.13 ÷ 1.18)^15]

= $6,448,519

Hence, the correct option is b.

4 0
2 years ago
Pendleton Company, a merchandising company, is developing its master budget for 2015. The income statement for 2014 is as follow
Amanda [17]

Answer:

<u>Budgeted functional income statement for 2015</u>

Gross sales ($2,000,000  × 1.04 × 1.06)                                       $2,204,800

Less: Estimated uncollectible accounts ($2,204,800 × 2 %)         ($44,096)

Net sales                                                                                        $2,160,704

Cost of goods sold (1,100,000 × 1.03)                                          ($1,133,000)

Gross profit                                                                                     $1,027,704

Operating expenses (475,000 × 1.10)                                            ($522,500)

Depreciation                                                                                     ($25,000)

Net income                                                                                       $480,204

Explanation:

Make the adjustments stated on the 2014 Income Statement.

For Operating Expenses, it is wise to first remove the depreciation expense and apply the increment of 10% to reflect Operating Costs for 2015.

Treat Depreciation Expense separately and at the same amount as for 2014, since depreciation is calculated on straight line method.

3 0
3 years ago
An external competitor to Construction (from another island) is offering to build the new homes for $1300 each. Here are facts a
cupoosta [38]

Answer:

a. The minimum transfer price (per home) that Construction would be willing to accept would be $1,270

b. The maximum transfer price (per home) Island Evaluations would be willing to accept would be $1,300

Explanation:

a. According to the given data If Construction accepts the proposal of Island Evaluations, then it has to foregone the profits which could have been earned if Construction accepted the proposal of local villagers to build an incline, a bridge and a campground.

Hence, minimum transfer price (per home) for Construction should be such that it covers the profit foregone as given above:

Now, profit foregone is calculated as per the table below:

Figures in $

Particulars Revenue Cost Profit

Incline        1400          600 800

Bridge         1500 950  550

Campground 2700 1200 1500

Total        5600 2750 2850

Therefore, the transfer price should be such which can generate a profit of $2,850 for Construction.

Therefore, total revenue which should be generated = Cost of building five new homes + Profit foregone

= 700*5 + 2850 = $6,350

Hence, minimum transfer price (per home) should be = 6350/5 = $1,270

b. The maximum transfer price (per home) that Island Evaluations will be willing to accept is $1,300 per home as quoted by the external competitor from another island.

4 0
2 years ago
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