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OverLord2011 [107]
3 years ago
9

DeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists wer

e just not of great quality so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but bright, bold, and flashy colored socks with cool graphics. These high tech socks were priced around $10 a pair. Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking and snow gear. Their products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the serious athlete. They also have a custom department where socks, armskins, and gloves can be customized with any motif including sponsor types of logos like Michelin, Pabst Blue Ribbon, or BP. Even kids can enjoy DeFeet's high quality socks. DeFeet's products can be found in retailers across the world, in more than twenty countries, like Israel, Australia, Belgium and the United States. More than two-dozen online retailers also carry their products.
Refer to DeFeet. What is DeFeet's most likely target market strategy?
Business
1 answer:
SpyIntel [72]3 years ago
4 0

Answer:

Multi-Segment Marketing

Explanation:

As DeFeet initially positioned themselves as cyclist sock company but after some time, they identified the mass appeal of their product. They started offering hiking and snow gear which included products like arm skins, calfskin, boxer briefs, gloves, shirts other than just socks. Not only that but they also made a department for customized products. This strategy of offering same category product to different segments is known is multi-segment marketing

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Harvey Corporation is studying a project that would have a ten-year life and would require a $450,000 investment in equipment wh
kakasveta [241]

Answer:

3 years

Explanation:

The formula to compute the payback period is shown below:

= Initial investment ÷ Net cash flow

where,  

Initial investment is $450,000

And, the net cash flow = annual net operating income + depreciation expenses

= $105,000 + $45,000

= $150,000

Now put these values to the above formula  

So, the value would equal to

= ($450,000) ÷ ($150,000)

= 3 years

8 0
3 years ago
OCF from Several Approaches [L01] A proposed new project has projected sales of $125,000, costs of $59,000, and depreciation of
natulia [17]

Answer:

Please see below

Explanation:

In order to calculate the operating cash flow, we will get the value of net income. The income statement is calculated as;

Sales

$125,000

Less :

Costs

($59,000)

Depreciation

($12,800)

EBIT

$53,200

Less tax 35%

($18,620)

Net income

$34,580

1. Using the tax shield method

OCF = (Sales - Costs)(1 - Tax) + Tax(Depreciation)

OCF = ($125,000 - $59,000)(1 - 35%) + 35%($12,800)

OCF = ($66,000)(0.65) + $4,480

OCF = $42,900 + $4,480

OCF = 47,380

2. Using the financial calculation

OCF = EBIT + Depreciation - Taxes

OCF = $53,200 + $12,800 - $18,620

OCF = $47,380

3. Using the top down approach

OCF = Sales - Costs - Taxes

OCF = $125,000 - $59,000 - $18,620

OCF = $47,380

4. Using the bottom up approach

OCF = Net income + Depreciation

OCF = $34,580 + $12,800

OCF = $47,380

8 0
3 years ago
In the short​ run, the marginal cost of the first unit of output is​ $20, the marginal cost of producing the second unit of outp
Alinara [238K]

Answer:

Hence, the  firm's total variable cost of producing three units of output​ is $48 unit.

Thus, the correct option is d. $48 unit.

Explanation:

The computation of total variable cost is shown below:

= marginal cost of the First unit of output + marginal cost of the second unit of output + marginal cost of the third unit of output

= $20 + $16 + $12

= $48

The variable cost include all type of cost which is change when the production level changes. In the given question, the output level changes with the unit which reflects the variable cost. So, the cost would be added in the computation part.

Hence, the  firm's total variable cost of producing three units of output​ is $48 unit.

Thus, the correct option is d. $48 unit.

6 0
3 years ago
Firms are very small relative to the market. Firms have significant price control. Firms produce very similar products. There is
Anika [276]

Answer:

  1. Firms are very small relative to the market. PERFECT COMPETITION
  2. Firms have significant price control. NOT PERFECT COMPETITION - in perfect competition all firms are price takers.
  3. Firms produce very similar products. PERFECT COMPETITION
  4. There is a large number of firms. PERFECT COMPETITION
  5. There are significant barriers to entry and exit to the market. NOT PERFECT COMPETITION - in perfect competition there is free market entry and exit
  6. Firms have no price control. PERFECT COMPETITION
  7. Firms produce differentiated products. NOT PERFECT COMPETITION - in perfect competition firms produce homogeneous products.

7 0
3 years ago
Suppose your firm has a​ u-shaped average variable cost curve and operates in a perfectly competitive market. if you produce whe
Mariulka [41]
Go app so so so so so do
3 0
3 years ago
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