Answer:
The answer is: Compensatory damages
Explanation:
Compensatory damages refers to money awarded to a plaintiff in a civil case (in this case Cooper's Brakes) to compensate for incurred losses (or injuries, etc. in other cases). The plaintiff has to prove that the losses he suffered were caused by negligence or unlawful conduct of the defendant (Byron's Service). The plaintiff has to be able to quantify (in monetary terms) the damages it suffered.
Answer:
modified product - multiple markets
Explanation:
This type of strategy consists of offering different products, which are modified versions of some exiting product, to new markets.
In this case, the improved version of the wood wax is a modified version of the old wood wax, and is going to be targeted to a new and specific market (antique owners), while the original version is still going to be targeted at the current market.
~ The tendency to seek out information that reaffirms past choices and to discount information that contradicts past judgments is known as •Confirmation Bias•.