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iVinArrow [24]
3 years ago
15

In class, we noted that the Gap, Inc. operates several brands in order to make it easy for people to express their personal styl

e. Their brands include the Gap, Banana Republic, Old Navy, and Piperlime. What approach to segmentation is the Gap, Inc. using?
Business
1 answer:
ad-work [718]3 years ago
7 0

Answer:

The answer is: Multi-segment marketing

Explanation:

Multi-segment marketing (or differentiated marketing) happens when a company tries to increase their market share by offering their products to different marketing segments. They try to reach as many market segments they can, using different promotional strategies for every segment. Nowadays, only big companies can afford this type of marketing strategy.

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zalisa [80]

Answer:

$122,500

Explanation:

Calculation for the amount of the common fixed expense not traceable to the individual divisions

First step is to calculate Total segment margin

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Now let calculate the Common fixed expense

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Therefore the amount of the common fixed expense not traceable to the individual divisions is $122,500

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2 years ago
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LiRa [457]
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4 years ago
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