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Igoryamba
4 years ago
10

The brand resonance model Select one: a. traces the value creation process for brands b. describes how to create intense, active

loyalty relationships with customers c. describes how to guide integrated marketing to maximize competitive advantages d. defines brand equity responsibilities
Business
1 answer:
Vitek1552 [10]4 years ago
7 0

Answer:

The answer is b) describe how to create intense and active loyalty relationships with customers.

Explanation:

The resonance model refers to the nature of the consumer's relationship with the brand, and the degree of synchronization that the consumer has with the brand. It is about answering questions that serve to define as a brand/company, questions that deepen issues of how the company is perceived by the target audience and will be the differential point that will generate the correlation of mutual interests with the brand and the consumer.

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Is a company more likely to adjust its mission statement or its business strategy? Explain your answer.
jonny [76]

The correct answer to this open question is the following.

A company is more likely to adjust its business strategy to accomplish its goals and follow its mission.

The Mission of the company is permanent, which means it does not change every determined month or a couple of years. It can be modified after many years. But the Mission is established as the purpose of the company. That is why the organization has to permanently adjust its business strategy in order to fulfill the mission and accomplish its goals.

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4 years ago
If long-run average total cost decreases as output increases, this is due to:
loris [4]
The economics scale                    
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3 years ago
As a store manager, Liandra has to play the role of negotiator, such as purchasing products at a fair price for her company. As
swat32

Answer:

As a store manager, Liandra has to play the role of negotiator, such as purchasing products at a fair price for her company. As she handles this responsibility, Liandra is playing the decisional role.

Explanation:

A manager is someone who supervises, controls and administers an organization or company. There are different types of managers in an organization. An example is a store manager whose major role is to maintain the overall image of the store. There are different roles that a manager can play in an organization, namely; decisional, disseminator, and leadership. These roles are further explained below;

1. Decisional role

As the name suggests, this is a role where the manager has to make a choice on multiple alternatives. As she handles the responsibility of purchasing products at a fair price, she makes decisions on which products are of quality and which ones have a good price on behalf of her company.

2. Disseminator

A disseminator is a manager in the field of communication charged with the responsibility of passing information about an organization to the employees.

3. Leadership

Leadership can be defined as the role of taking charge in directing people and resources in a certain direction. The role of leadership can be taken by different people as various levels of management.

8 0
3 years ago
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3 years ago
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neonofarm [45]

Ideally A and E

My experience A and C.

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4 years ago
Read 2 more answers
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