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Igoryamba
4 years ago
10

The brand resonance model Select one: a. traces the value creation process for brands b. describes how to create intense, active

loyalty relationships with customers c. describes how to guide integrated marketing to maximize competitive advantages d. defines brand equity responsibilities
Business
1 answer:
Vitek1552 [10]4 years ago
7 0

Answer:

The answer is b) describe how to create intense and active loyalty relationships with customers.

Explanation:

The resonance model refers to the nature of the consumer's relationship with the brand, and the degree of synchronization that the consumer has with the brand. It is about answering questions that serve to define as a brand/company, questions that deepen issues of how the company is perceived by the target audience and will be the differential point that will generate the correlation of mutual interests with the brand and the consumer.

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the lucas manufacturing company has two production departments (fabrication and assembly) and three service departments (general
Ronch [10]

Answer:

$27,000

Explanation:

The computation of the amount of factory maintenance department costs that would be allocated to the fabrication department  is shown below:

= Fabrication square foot occupied ÷ Total square foot occupied × factory overhead cost of factory maintenance department  

= 20,000 ÷ 50,000 × $67,500

= $27,000

The overhead cost of factory maintenance department is allocated on square foot occupied and the same is considered

The total square foot occupied is

= 20,000 + 30,000

= 50,000

4 0
4 years ago
Capital requirements for banks serve all of the following purposes EXCEPT:________.a.to offset the change in incentives caused b
SCORPION-xisa [38]

Answer:

b. to reduce deposits

Explanation:

A Capital requirement refers to the amount of capital that a financial institution must have to meet the requirements set by it's financial regulator. All of the answers provided are purposes that this hopes to accomplish except for reducing deposits. It actually hopes to increase deposits which means more customers that are coming in.

3 0
3 years ago
On July 1, Mesa Verde, Inc. purchased a 6-month insurance policy for $12,600. Prepaid Insurance was debited for the entire amoun
Luba_88 [7]

Answer:

Option C.

Dr Insurance Expense $2,100

Cr          Prepaid Insurance $2,100

Explanation:

The initial payment of $12,600 is for 6 months which means monthly charge of insurance is $2,100 ($12,600 / 6 months). The initial prepaid expense was recorded as under:

Dr Prepaid Insurance $2,100

Cr               Cash Account $2,100

At the end of each month, the insurance expense is recognized and the entry is as under:

Dr Insurance Expense $2,100

Cr          Prepaid Insurance $2,100

6 0
3 years ago
The employees of Clevmark Inc., a software firm, are divided into separate teams, and each team performs only its designated set
gladu [14]

Answer:

Work specialization.

Explanation:

Is an organizational structure. Work specialization is the degree to which task in the organization are divided into separate jobs with each step completed by a different person.

The theory of Work specialization is: breaking down large jobs into smaller components, and delegating different parts to individual workers.

Most managers today see work specialization as an important organizing mechanism as it helps employees to be more efficient.

Saves time by eliminating the need to switch between jobs.

8 0
4 years ago
Robo Hot Inc., is a company that markets electric heaters to hospitals. Mr. Heatmizer, it's CEO, would ike to reduce its invento
Kruka [31]

Answer:

Expected number of orders=31.6 orders per year

Explanation:

<em>The expected number of orders would be the Annual demand divided by the economic order quantity(EOQ).</em>

<em>The Economic Order Quantity (EOQ) is the order quantity that minimizes the balance of holding cost and ordering cost. At the EOQ, the holding cost is exactly the same as the ordering cost.</em>

It is calculated as follows:

EOQ = (2× Co D)/Ch)^(1/2)

Co- ordering cost Ch - holding cost, D- annual demand

EOQ = (2× 10 × 100000/2)^(1/2)= 3162.27 units

Number of orders = Annual Demand/EOQ

                              = 100,000/3,162.27= 31.62 orders

Expected number of orders=31.6 orders per year

7 0
3 years ago
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