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Troyanec [42]
3 years ago
12

If a researcher asks a consumer why s/he wants to buy a Nokia cell phone, and learns, "They look well built" (attribute); then a

sks "Why is it important that the phone be well built?" and learns "It suggests Nokia is reliable" (a functional benefit); then asks "Why is reliability important?" and learns "Because my colleagues or family can be sure to reach me" (an emotional benefit), the researcher is using a technique called ________.
A) brand personificationB) projective techniqueC) visualizationD) ladderingE) Zaltman Metaphor Elicitation Technique
Business
1 answer:
ra1l [238]3 years ago
6 0

Answer:

D. laddering

Explanation:

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