If a researcher asks a consumer why s/he wants to buy a Nokia cell phone, and learns, "They look well built" (attribute); then a

Question

3 years ago

12

If a researcher asks a consumer why s/he wants to buy a Nokia cell phone, and learns, "They look well built" (attribute); then a

sks "Why is it important that the phone be well built?" and learns "It suggests Nokia is reliable" (a functional benefit); then asks "Why is reliability important?" and learns "Because my colleagues or family can be sure to reach me" (an emotional benefit), the researcher is using a technique called ________.
A) brand personificationB) projective techniqueC) visualizationD) ladderingE) Zaltman Metaphor Elicitation Technique

Business

1 answer:

ra1l [238] · Answer 1 · 2022-02-23T22:00:00+03:00

ra1l [238]3 years ago

6 0

Answer:

D. laddering

Explanation: