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Troyanec [42]
3 years ago
12

If a researcher asks a consumer why s/he wants to buy a Nokia cell phone, and learns, "They look well built" (attribute); then a

sks "Why is it important that the phone be well built?" and learns "It suggests Nokia is reliable" (a functional benefit); then asks "Why is reliability important?" and learns "Because my colleagues or family can be sure to reach me" (an emotional benefit), the researcher is using a technique called ________.
A) brand personificationB) projective techniqueC) visualizationD) ladderingE) Zaltman Metaphor Elicitation Technique
Business
1 answer:
ra1l [238]3 years ago
6 0

Answer:

D. laddering

Explanation:

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Answer:

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Answer:

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a.

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b.

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d.

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7 0
3 years ago
​milton can sell his house for $175,000, but he has an outstanding mortgage of $195,000. rather than selling the house, he is th
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This is an example of a moral hazard. This is a condition in which one party gets convoluted in a dangerous occurrence knowing that it is sheltered in contradiction of the risk and the other party will suffer the cost. It arises when mutually the parties have imperfect information about each other.

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Determine the finance charge on a 8,000 loan with a monthly payment of 162,80 for 60 months
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