Question

Cleo is given the responsibility of gathering information about the countries where sales of cameras have been high and the reason behind customers' preference of certain cameras to others in the market. In this scenario, Cleo will need to perform the _____ role of marketing research. a. predictive b. diagnostic c. hypothetical d. descriptive

Answer 1

Answer:

Descriptive

Explanation:

Marketing research is the assets of the association. It is a very precious data. Before appreciating it first of all you should know where we can use it properly. You should review the role of the data. You should know where you should use this data. It properly affects the member's engagement and association growth. So that typically the market research is about planning, collection, and analysis of the data.  

Thus here Cleo is given the responsibility of gathering information about the countries. where the sale of the cameras is very high. and the reason behind it. The Cleo will match the performance of the descriptive role of marketing research.