Question

Kellogg's sells many different breakfast cereals, including Corn Flakes, Rice Krispies, Frosted Flakes, Raisin Bran, and Special K. This is an example of the breadth of the Kellogg's product mix. True False

Answer 1

Answer:

True

Explanation:

Kellogg's sells many different breakfast cereals, including Corn Flakes, Rice Krispies, Frosted Flakes, Raisin Bran, and Special K. This is an example of the breadth of the Kellogg's product mix.

The product mix breadth of a business refers to the all of the products being sold by a particular brand or company.

Product breadth in a retail environment is also sometimes referred to as merchandise breadth or product assortment width.