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Aliun [14]
2 years ago
6

1. How is Unilever applying its understanding of internal consumer processes in the psychological core to market its products?

Business
1 answer:
Vedmedyk [2.9K]2 years ago
3 0

Answer:

Unilever is applying its understanding of internal consumer processes by using several points of the psychological core to market its product in order to create valuefrom customers in return. ... It creates a relationship between the customer and the brand.

Explanation:

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Marigold Batteries is a division of Enterprise Corporation. The division manufactures and sells a long-life battery used in a wi
Sholpan [36]

Answer:

Marigold Batteries

A Division of Enterprise Corporation

1) Income Statement, absorption costing:

                                           60,000 Units  90,000 Units

Sales revenue                     $1,980,000     $2,970,000

Manufacturing costs:

Variable manufacturing costs 780,000        1,170,000

Fixed manufacturing costs     540,000         540,000

Total manufacturing costs $1,320,000      $1,710,000

Gross profit                           $660,000    $1,260,000

Expenses:

Variable selling and admin    300,000         450,000

Fixed selling and admin          50,000            50,000

Total expenses                    $350,000       $500,000

Net income                           $310,000       $760,000

2) Income Statement, variable costing:

                                           60,000 Units  90,000 Units

Sales revenue                     $1,980,000     $2,970,000

Variable costs:

Variable manufacturing costs 780,000         1,170,000

Variable selling and admin     300,000          450,000

Total variable costs            $1,080,000     $1,620,000

Contribution margin            $900,000      $1,350,000

Fixed costs:

Fixed manufacturing costs    540,000         540,000

Fixed selling and admin          50,000            50,000

Total fixed costs                  $590,000       $590,000

Net income                           $310,000       $760,000

Explanation:

a) Data and Calculations:

Selling price per unit = $32

Expected unit sales             60,000         90,000

Production units                  60,000         90,000

Beginning inventory  = 0

Selling price per unit = $33

Variable manufacturing costs = $13 per unit

Fixed manufacturing costs = $540,000

Variable selling and administrative expenses = $5

Fixed selling and administrative expenses = $50,000

b) The key difference lies with the treatment of fixed and variable costs.  With absorption costing, the fixed manufacturing costs are included in the costs of products.  With variable costing, they are treated as period costs or expenses.  Also, with variable costing, variable selling and administrative costs are included in the variable costs of the products.  The variable costing method calculates the contribution margin before deducting the fixed expenses to arrive at the net income.  On the other hand, the absorption costing method calculates the gross profit instead of the contribution margin.

5 0
3 years ago
The Clyde Corporation's variable expenses are 35% of sales. Clyde Corporation is contemplating an advertising campaign that will
larisa [96]

Answer:

$29,850

Explanation:

The computation of the increase in net operating income is shown below:

= Increase in sales - increase in variable expenses - advertising cost

where,

Increase in sales = $89,000

Increase in variable expenses is

= $89,000 × 35%

= $31,150

And, the advertising cost is $28,000

So, the increase in operating income is

= $89,000 - $31,150 - $28,000

= $29,850

4 0
3 years ago
The board at Nuance Opticals offers help in providing direction and advice to the​ company, but it possesses no legal responsibi
Tresset [83]

Answer:

An advisory board

Explanation:

An advisory board is an entity which provides non-binding strategic advice to a company, organization, or foundation management. The informal existence of an advisory board allows the board of directors greater flexibility in structure and management compared to that.

7 0
3 years ago
Which of the following statements about the Consumer Decision Process is false?
Harman [31]

Answer:

The answer is: A) In a successful purchase, every stage in the process has to happen.

Explanation:

Sometimes we as customers don´t have the time or are unable to follow all the stages in the consumer decision process. Many times it depends on what need we want to satisfy. For instance, if we are hungry or thirsty we might decide to eat at the first restaurant we find. It doesn´t mean we made a bad choice, it simply happened that way because we didn´t have time to research about all the restaurants in the area and then evaluate and decide which one was the best for us. Many daily purchases are part of our daily routine. Imagine how many hours we would spend at a grocery store if we had to follow every step of the process.

On the other hand, if I´m searching for a new house, I will follow steps one through five several times, over and over again until I finally decide which house to buy.

7 0
3 years ago
Which of the following variances are most similar with respect to the manner in which they are calculated? Multiple Choice Labor
ollegr [7]

Answer:

Materials quantity variance and labor efficiency variance.

Explanation:

Material quantity variance is defined as the difference that exists between the actual amount of a material that is used in production and the expected amount to be used. It measures the efficiency with which a raw material is converted into product.

MQV is calculated by multiplying standard price of material by difference between standard quantity and actual quantity.

Labour efficienct rate on the other hand measure efficiency of using labour.

It is calculated by multiplying standard labour rate with difference between standard labour amount and actual labour amount.

3 0
3 years ago
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