We can see here that if we assume that Starbucks increased its spending on advertising by 35 percent to increase sales in its current markets. The growth strategy this represents is: (d) Market penetration.
<h3>What is market penetration?</h3>
Market penetration actually refers to the success recorded by an organization or company in the selling of their goods and services to a specific market. Sales volume of the existing goods or services is actually used to measure market penetration.
The options that complete the question are:
(a) Market development
(b) Divesting
(c) Diversification
(d) Market penetration
(e) Product development
Thus, if Starbucks was able to increase its spending on advertising by 35 percent in order to increase sales in its current markets, then they had market penetration.
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<h2>The given statement is true.</h2>
Explanation:
- In marketing this is a holistic approach for communicating product promotion to the customer
- Available in both offline and online
- Used for creating seamless customer experience
- Applicable for One-to-one-marketing, direct marketing and mass marketing
- It consists of advertising, public relation sales promotion, etc
- This is done to attract customer and bring more business
- This has an ability to reach many customers through variety of channel
- It can attract all types of customers
Answer:
Break even sales will be $2700
So option (b) will be correct option
Explanation:
We have given fixed cost = $1400
Sells per unit = $27 each
And variable cost per unit = $13 each
So contribution margin ratio 
We know that break even sales is given by
Break even sales 
So option (b) will be correct answer
Answer:
Doubtful
Explanation:
The company will record the uncollectible $5,670 of its accounts receivable as a debit to uncollectible accounts expense and a credit to the DOUBTFUL account.
This is evident in the fact that the bad debt allowance method has three main principles which are:
1. Calculate uncollectible receivables
2. Debit bad debt expense and credit allowance for doubtful accounts in the journal entry
3. Debit allowance for doubtful accounts and credit the corresponding receivables account when it is time to write off the account.
Answer:
$550,000
Explanation:
Based on the information given the OPPORTUNITY COST OF RUNNING THE HARDWARE STORE will be $550,000 ($500,000+$50,000), which include the amount of $500,000 which is the cost of renting the store as well as to the cost to buy the stock while the $50,000 is her salary as an Accountant, reason been that she would QUIT HER JOB as an accountant in order for her to run the store.
Therefore the OPPORTUNITY COST will be $550,000
