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Oduvanchick [21]
3 years ago
9

Zara has pioneered "cheap chic" in clothing apparel. Zara offers current and desirable fashion goods at relatively low prices. T

o implement the strategy, Zara uses sophisticated designers and effective means of managing costs. These are all characteristics of which of the following business-level strategies?
(a)- Integrated cost leadership/differentiation
(b)- Growth strategy
(c)- Product differentiation strategy
(d)- Acquisition strategy
Business
1 answer:
rodikova [14]3 years ago
8 0

Answer:

The correct answer is (a)- Integrated cost leadership/differentiation.

Explanation:

Companies that integrate strategies instead of relying solely on a generic strategy are able to adapt quickly and learn new technologies. Products manufactured under the leadership of integrated costs-differentiation strategy are less distinctive than differentiators and the costs are not as low as the cost-leader, but combine the advantages of both approaches. A somewhat distinctive product that is mid-range in price can be a big attraction for customers than a cheap generic product or an especially expensive one.

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#SPJ4

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I hope my answer helps you

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