Question

Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger's assessment of the advertising industry in her Ted Talk. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors?

Answer 1

Answer:

Please see explanation below.

Explanation:

Advertising plays a very important role in the organizations. Advertising is a paid type of promotion which the companies use to promote its products. Companies success depends upon the right type of advertising channels which the companies uses. Kristi had done a great analysis on advertising and so argues that relevance is very very important factor that plays a major role in advertising. In her talk she says that the advertisements should reach the right person in right time. Every advertisers duty is to see that right person sees the right advertisement at right time. To make this statement true the advertisers should use the technology to a greater extent. Now coming to the marketing managers every marketing manager should look into the major challenges that occurs in the market. If marketing managers are not getting updated with these changes then it brings a major effect on ROI (Return On Investment). The following makes the marketing manager to benefit more from advertising: hiring the person who is good in quantitative skill rather than creative skill, this is because analysing the market is very important than bringing creative products into the market. A quantitative skilled person can analyse the situation properly and can eliminate four out of five processes that occurs in the digital campaign development. Quantitative experts can make the advertisements to the reach to the right person in right time which brings good results to the company.