Question

The manager of ProduceBuddy is interested in asking consumers what they think about the store's new layout and expanded produce selection. If the manager would like to obtain a high response rate and have the study conducted as quickly as possible, which data collection method would you recommend?
a. Focus-group interview
b. Mail survey
c. Shopping mall intercept interview
d. Telephone survey
e. Direct observation of consumers in the stor

Answer 1

Answer: Option (D)

Explanation:

Telephone survey is referred to as or known as one of survey methods that is used in order to collect data and information either from general population/audience or from specific sample population. Telephone surveys are also known to be a systematic collection of information and data from a demography done by making calls to respondents listed in preset list, this is aimed in order to collect information and thus gain feedback.