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ladessa [460]
3 years ago
5

The Golden Group is a group of luxury hotels that caters exclusively to high-end customers who form a small part of the market a

nd are willing to pay for luxurious amenities. The hotel has incorporated all possible luxuries to satisfy these customers. The marketing approach employed by The Golden Group best exemplifies
Business
2 answers:
Mila [183]3 years ago
7 0

Answer: Niche marketing.

Explanation:

Niche marketing involves a business aiming a product at a particular, often very small, segment of the market.

It anticipates consumers' needs and wants and can be clearly identified. It can be a local or small national market.

lorasvet [3.4K]3 years ago
3 0

Answer:

focused differentiation or niche marketing

Explanation:

When a company focuses on the needs of a small but very specific groups of people, they are carrying out a focused differentiation strategy on a niche market. Niche markets are usually very small, but they are made up of consumers who really know what they want and are very specific about what satisfies their needs. E.g. vegan restaurants serve niche markets.

In this case, Golden Group hotels is focusing on the 1%, or very wealthy customers that demand special amenities and are willing to pay a very high price for them.

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Feasibility study is an evaluation that is carried out on a proposed business venture in order to ascertain the viability of the business.   feasibility study helps to understand the positive and negative effects of the proposed business and prepare ones mind against any future risks that might want to arise. The feasibility study is aimed primarily at accessing the viability of a business

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Alborosie

<u>Answer:</u>

True

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