Question

Yvonne uses her customer relationship management (CRM) system to predict when her business customers will need more of her company's packaging materials. When she thinks a customer should be ready to make another order, she contacts them. Yvonne is using CRM to encourage customers to engage in a(n) Group of answer choices new buy. modified rebuy. adapted buy. straight rebuy. generic buy.

Answer 1

Yvonne is using CRM to encourage customers to engage in "Straight rebuy"

Explanation:

The process that repeats when a customer makes another purchase of the same goods in the same amount under the same terms from the same supplier.

This is called as straight buy because the buyer wants the same product without any change and he would like to buy in routine.

CRM helps the business people to maintain the customer and make them to buy products and increase the value of business. As said earlier, here straight rebuy is the situation where the customer orders same item again and again without any change.