Question

A ________ is a person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling, and servicing that customer.
A) prospector
B) profitable customer
C) market challenger
D) market nicher
E) pioneer customer

Answer 1

Answer:

"B"

Explanation:

A profitable customer is a person , household or company that over time yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting , selling and servicing that customer.

They are necessary for the existence of a business into the foreseeable future as profit is key to the survival of all businesses

In identifying a profitable customer ,one needs to

• define who is customers are
• products bought by them
• identify the most profitable products
• Services employed by them
• Related cost to managing and retaining them