If Melissa decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in her organization, d
uring which phase of the strategic marketing planning process should she introduce ethical considerations?Select one: a. Experienceb. Ethicsc. Planningd. Implementatione. Control
The planning stage is that when the operation proposals are recorded, the project deliver-ability and specifications are determined, and the timetable for the program is set. It means creating a set of policies to help direct your team through the stages of project application and completion.
To put it another way, project preparation applies to all you do to set up your project for success. It's the phase you're going through to determine the steps needed to establish your project priorities, describe the scope of what needs to be done and build the task list to do that.
Ethnocentric pricing strategy requires for the price of a specific merchandise to be similar all over the world. When this method is practised by an organization, it renounces some prospects to set higher prices in nations where an inferior pricing is required.
