Answer: Lowering prices for customers to increase sales
Explanation: A competitive market implies that participants, manufacturers can determine the components of their production in a way that is not conditioned by the government or any monopolist. This means that as long as they have interest and profit, that is, as long as they are competitive in the market, manufacturers can form the prices and conditions of their own production as they wish.
It implies that the needs and demands of the customers and their payment power are being listened to, so the manufacturers decide on the basis of the that which goods they will produce, from what material and at what price.
This again means that if the furniture manufacturer chooses to use cheaper material for its production, the product will be cheaper, more accessible, that is, cheaper to the customers the sales will increase, they will gain new customers and their confidence. Customers very easily reject high product prices, and consider those prices above what they get for that money.
