An industry in which numerous price-taking firms produce identical products.
A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
The expected return for stock A and B is 8.55% and 15.11% respectively.
<h3>What is the Expected return?</h3>
= (Probability of Recession × Return during recession) + (Probability of normal × Return during normal) + (Probability of boom × Return during boom)
Expected return for stock A:
= (0.20 * .05) + (0.57 * 0.08) + (0.23 * 0.13)
= 0.0855
= 8.55%
Expected return for stock B:
= (0.20 * 0.20) + (0.57 * 0.09) + (0.23 * 0.26)
= 0.1511
= 15.11%
Therefore, the expected return for stock A and B is 8.55% and 15.11% respectively.
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It can be calculated using the following formula: Fixed Overhead <u>Volume </u>Variance = Applied Fixed Overheads – Budgeted Fixed Overhead. Here, Applied Fixed Overheads = Standard Fixed Overheads × Actual Production.
Volume is a measure of the occupied three-dimensional space. [1] Often quantified numerically using SI units (such as cubic meters and liters) or various imperial units (such as gallons, quarts, and cubic inches). Container volume is generally understood to mean the capacity of the container. That is, the amount of fluid (gas or liquid) the container can hold, rather than the amount of space the container itself moves through.
For simple 3D shapes, you can easily calculate the Volume is a measure of the occupied three-dimensional space. [1] Often quantified numerically using SI units (such as cubic meters and liters) or various imperial units (such as gallons, quarts, and cubic inches). Container volume is generally understood to mean the capacity of the container. That is, the amount of fluid (gas or liquid) the container can hold, rather than the amount of space the container itself moves through.
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