Answer: Sales Orientation
Explanation:
Sales-oriented firms are business firms that focus most of their efforts on developing a sales force to promote and sell their products or services. Sales oriented spend little on spend little on marketing research and planning, target customers indiscriminately. The approaches carried out by sales oriented companies, are usually done through door-to-door sales, phone calls, and other face-to-face interactions with potential clients or prospects. The sales force is usually the most important asset of the company and is the main driver of its success and profitability.
There are different types of pricing strategies: penetration pricing (entering the market with a low price), economy pricing (low marketing and low prices), premium pricing (when the price is higher than the competitors), psychological pricing (example $99, instead of $100), demand-based pricing (based on the demand of the customers).
<span>Delta airlines prices its tickets so that it is less expensive to travel between midnight and 5:00
a.m. than during the day, when there is heavy business travel. this illustrates demand-based pricing.</span>
Answer:
<em>Labour rate variance = $260 favourable</em>
Explanation:
<em>The rate variance would be the difference between the standard labour cost of the 2,300 units sold and the actual labour cost</em>
Standard labour cost (3600/1200× 2300)<em> 6,900</em>
<em>Actual labour cost </em><u><em>6, 640</em></u>
<em>labour rate variance </em><u><em> $260</em></u><em> favourable</em>
The variance is favourable because the StuckinMyHouse book company saved $260 as a result of of his actual cost been less than the expected cost.