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dimulka [17.4K]
3 years ago
12

Value-based marketing requires that firms charge a price that customers perceive as giving them a good value for the product the

y receive. true false
Business
1 answer:
PilotLPTM [1.2K]3 years ago
3 0

Answer:

True

Explanation:

Value-based marketing is a shift from product centered to customer centered approach. Customer values and ethics are the primary drivers of this strategy.

When value- based pricing is done, the customer's perception of the value of goods and services is taken into consideration.

This is different from basing price on product cost or historical price.

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