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dimulka [17.4K]
3 years ago
12

Value-based marketing requires that firms charge a price that customers perceive as giving them a good value for the product the

y receive. true false
Business
1 answer:
PilotLPTM [1.2K]3 years ago
3 0

Answer:

True

Explanation:

Value-based marketing is a shift from product centered to customer centered approach. Customer values and ethics are the primary drivers of this strategy.

When value- based pricing is done, the customer's perception of the value of goods and services is taken into consideration.

This is different from basing price on product cost or historical price.

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You purchase a bond with an invoice price of $1,080. The bond has a coupon rate of 9.6 percent, semiannual coupons, and a par va
zhuklara [117]

Answer:

$1059.98

Explanation:

To determine the clean price, we have to first find the accrued interest.

Accrued interest = (coupon rate × par value/2) × period (months to next coupon date/12)

accrued interest = $96/2 x 5/12

accrued interest = $48 × 0.417

= $20.016

Our  dirty price = $1080

clean price = dirty price - accrued interest

clean price = $ (1080 - 20.016)

Clean price = $1059.98

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3 years ago
The expression, "there's no such thing as a free lunch" implies that:
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The answer is D
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2 years ago
Robin Brothers works for a winery that sells to restaurants through distributors. She knows the types of wine her company sells
qaws [65]

Answer:

A missioniairy salesperson

Explanation:

Missionary selling is a form of personal sales in which the salesperson provides information to an individual who will influence the purchase decision. This is an indirect sales technique; the goal is not to close a sale, but merely to get information into the hands of a key decision-maker. Robin is providing information to restaurants in order to "Help Them" to buy her company's wine.

3 0
3 years ago
Please any help on this question
Sladkaya [172]
It provides insight to their emotional state because you can see the regret or sadness or any emotion in a persons eyes
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3 years ago
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You work in the marketing department of a household cleaning products manufacturer. When the CEO found that online purchase of c
Ivenika [448]

Answer:

Volume objectives

Explanation:

Volume objectives are the bases pricing decisions on market share, the percentage of a market controlled by a certain company or product.

Volume Objectives refer to the objectives based on the part of a market controlled by a certain product. This helps to calculate the minimum sales of a product at a certain price level to cover all the production costs.

In the given question, the team should use volume objectives for its action plan.

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2 years ago
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