The role of a production designer in film and television production involves portraying the generally perception and appearance of the narrative. The production designer is responsible for addressing the viewer perception of the location, the period in time of the narrative about the leading character, the depiction of the acts of the and experiences of the characters and the reason for their acts and experiences.
The production designer have an essential role in movie production and television programming and they work first hand with the motion picture cinematographer, director and producer.
