Question

Conducting Primary Research After conducting secondary research, you will most likely need to gather primary, first hand data. Primary data provides a complete picture. Familiarize yourself with how to generate and use primary data and how to avoid researcher bias. You will generate primary data mostly through surveys, interviews, observation, and experimentation.
Consider each scenario, and then answer the question.

After gathering data on the effectiveness of company meetings, you decide to create a survey to get both qualitative and quantitative feedback. You will mail a survey to a selection of companies

What are disadvantages of using this type of data collection? Check all that apply.

a. Respondents do not have enough time to consider their answers.
b. Respondents may exaggerate or distort facts.
c. Respondents might consider the survey to be junk mail.
d. The response rate may be too hgh to manage.
e. Respondents may not represent an accurate population sample.

Answer 1

Answer:

b. Respondents may exaggerate or distort facts.

c. Respondents might consider the survey to be junk mail.

e. Respondents may not represent an accurate population sample.

Explanation:

There are a lot of disadvantages to that type of survey. It is impossible to guarantee that the respondents will be the desired target public, they can answer anything and you will not be there to adjust the question to make the respondent give a clear and valid answer, the respondents can throw away the mail mistaking it for junk and there is the possibility of a very low answer number, making the survey incomplete.