Answer:
business intellingence (BI) and business analytics (BA)
Explanation:
Business intelligence is aetgof that is focused on the present profitability of the business. It uses past data to better improve current processes aimed at meeting the firm's present needs.
Business analytics on the other hand is the use of past data to predict future action that will best enable a firm meet its business objectives.
Therefore business intelligence and business analytics involves integrating the information streams produced by a firm into a single, coherent enterprise-wide set of data, and then using modeling, statistical analysis tools, and data mining tools to make sense out of all these data so that managers can make better decisions and better plans.
Answer:
Body language is necessary to read other people's true feelings and intentions. It helps you connect with them and build better relationships. In a meeting context, it helps to see the reactions of the participants: a facial expression can reveal a point of view before a word is spoken
Answer:
Option B. Units completed and transferred to finished goods
&
Option C. Units in ending work in process inventory
Explanation:
The reason is that the Equivalent units of Production that include number of units that would have been completed if all the efforts required were applied to the product completion which are the products started and finished during the period. The definition clearly states that the units considered would be the one that are shifted to finished goods from work in progress state in the current year or the one which is at work in progress state.
In the nutshell, the only units that would be considered in the assignment of the cost in the Step 4 will be either Work in Progress (Option C) or the Finished Goods that is shifted to Work in Progress (Option B).
Answer:
B.
Explanation:
Negative disconfirmation of expectations occurs when a product's performance is below expectations and the consumer is dissatisfied. This can occur for a large number of reasons , including wrong target market, beter competition, and even bad pricing strategy or some of the many possible reasons. This disconfirmation is negative, which is posited to decrease post-purchase or post-adoption satisfaction
Answer:
The Implementation Phase
Explanation:
A marketing plan refers to a a future course of action relating to marketing tactics a firm is planning to employ and specifies the goals and objectives which are to be achieved. It provides direction and guides marketing efforts in a single direction i.e towards attainment of marketing objectives.
A strategic marketing plan is an in-depth marketing plan which specifies the long term marketing strategies, the markets in which the firm shall compete, the target customers and the means to attain marketing goals.
Such a plan incorporates the following phases:
- Analysis : It means situational analyses and assessing organizational strengths and weaknesses and matching them with environmental threats and opportunities.
- Planning: This involves conducting marketing research and product testing and also planning for the price, promotion and distribution of products.
- Implementation: It refers to putting the plans into action and placing the products in the market based upon the distribution channel and markets planned for in previous stages.
- Control: This refers to analyzing sales, profit margins and customer satisfaction. Measuring the deviations against figures as anticipated and making necessary modifications in the marketing strategy accordingly.
In the given case, the video game company had planned well w.r.t it's joint venture and strategy but failed to implement it effectively. This points to the company failing at the implementation phase of the strategic marketing process.
