Answer:
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SWOT ANALYSIS ›FMCG ›
Strepsils SWOT Analysis, Competitors, STP & USP
Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Strepsils analyses the brand by its strengths, weaknesses, opportunities & threats. In Strepsils SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Strepsils to benchmark its business & performance as compared to the competitors. Strepsils is one of the leading brands in the FMCG sector.
The table below lists the Strepsils SWOT (Strengths, Weaknesses, Opportunities, Threats), top Strepsils competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Answer:
Dollar voting is an analogy that has been used to refer to the impact of consumer choice on producers' actions through the flow of consumer payments to producers for their goods and services.
Answer:
The correct answer is option d. whether the product has utility.
Explanation:
The demand elasticity is a concept that explains the elasticity of the consumer in terms of buying a product while its price rises.
All of the factors given in the question are a part of this concept except whether the product has utility.
The reason is that when a consumer buys something, the utility of that desire is not measured. If people have a high demand elasticity, they would buy the most priciest of things which have no utility as such.
Answer:
<em>Product-Specific Research</em>
Explanation:
Product research <em>is an essential part of the development of new products. Analysis will help you determine important issues at every stage of the process and avoid costly errors.</em>
Testing a prototype will help you to reject uncompromising concepts, allowing you to focus money and time commitment on goods with the best chance of commercial success.
Product-Specific Research includes finding key product features that are selling points. Sells the benefit that the product provides.