Question

A focused differentiation strategy requires offering unique features that fulfill the demands of a narrow market. All of the following firms are examples except: a. Maserati b. Old Rip Van Winkle Distillery c. Build a Bear Workshop d. Cinnabon e. Papa Murphy's

Answer 1

Answer:

d. Cinnabon

Explanation:

Unlike the rest, Cinnabon does not have a focus strategy because it has other competitors in market.

Note that it specialises in baking, coffee and frozen drinks, services that are also offered by other competitors.