Answer: C. A reference group
Explanation: I believe this is the answer because Kelly's actions and attitudes are based off of what statements her favorite celebrities have made , and a reference group are a group of people like celebrities or heroes ( these are the most common ) that you try to be like, support, care for, or reference you self too. And in this case Kelly buys shoes and jeans that her favorite celebrities wear or like , along with supporting charities. This is because she wants to be like them.
This is an example of <span>social marketing
</span><span>social marketing refers to the concept of integrating product advertising with the social issues that popular in society.
Another example would be advertising campaign that highlight the use of eco-friendly material on the product to address environmental issues.</span>
Answer:
Women is the correct answer.
Explanation: