Answer:
audience, impression, frequency, and cost per thousand (CPM) 3.
Reach””The number or percent of different homes or persons exposed at least once to an advertising schedule in one or more media vehicles over a given period of time.
Frequency””The average number of times that the household or person is exposed to a media vehicle, schedule or campaign over a given time period.
Complete/Correct Question:
The Bank of England is concerned that the British Pound is weakening against the U.S. Dollar. A method for the Bank of England to strengthen its currency would be to:
A. raise British interest rate levels
B. lower British interest rate levels
C. raise U.S. interest rate levels
D. lower U.S. interest rate levels
Answer:
A, raise British interest rate levels
Explanation:
Increasing the interest rate levels of the British will help strengthen the pound against the Dollar. This would mean that the United States is offering lower interest rate.
This is possible because a higher interest rate means that lenders will make higher returns compared to countries with lower interest rates.
Cheers.
Answer:
The correct answer is letter "C": Income rises, money demand rises, and a higher interest rate is required
.
Explanation:
The Liquidity Preference-Money Supply (<em>LM</em>) shows the relationship between real output and interest rates. According to this approach, the slope of the LM is positive when an increase in interest rates pushes the increase in income. The money supply and demand must be equal for that purpose which implies the demand for money will have to increase as well. Thus, for the LM curve to be positive the interest rates, income, and demand for money must be higher.