Question

Which of these is NOT part of a consumer profile?

Answer 1

Answer

Polygraphics

Explanation

Consumer profile is a way in which consumer are categorized according to groups regarding the market and the advertising purposes. By this you create a good picture of your customers which helps you to make good decisions according to the services you are offering. Customer profiling normally includes:

Demographic profiling which is the data concerning the population, age gender and the income of people within a certain population.,

Psycho-graphics profiling this is where the behavior and beliefs of a certain population is captured.

Buying patterns this is normally the consumers behavior in the market its is about the quantity, duration e.t.c.

Answer 2

Polygraphics aren't part of a consumer profile.