Question

A campaign for Windsor Canadian whiskey shows a man with his briefcase stuck in a subway door with the caption "Fortunately, every day comes with an evening." Since everyone has a bad day once in a while, this is an example of ____ in an ad.

Answer 1

Answer:

c. self-referencing

Explanation:

According to a different source, these are the options that come with this question:

a. a cognitive argument

b. experiencing

c. self-referencing

d. involving

e. situational involving

This ad presents an example of the technique known as self-referencing. Self-referencing is a term used in advertising and marketing in which an ad makes people think about their own lives and their own experiences. Because of this, people are able to relate to the product, increasing the chances of them buying the product.