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seropon [69]
3 years ago
13

Which segment of the African American market identified by Yankelovich is middle age, female, has the lowest income, feels "Blac

k slang" should be avoided, and strongly supports "Buying Black?"
Business
1 answer:
Alex3 years ago
3 0

Answer:

Broadcast Blacks

Explanation:

Broadcast Blacks is a segment that was identified by Yankelovich for marketing targeting purposes. The findings were based on a survey of 3,400 Black Americans aged 17 to 34.

Eleven segments were identified and determine consumer trends, media preferences, and confidence in key institutions.

Broadcast blacks are independent, confident, and have positive attitude. They are mostly middle age females. Heavy users of telecision and radio. They are the least users of the internet. Prefer to buy black.

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creativ13 [48]

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------

NOTE: If you need to extend the explanation given, you can make a comment or add a new question. I will be very pleased to help you.

4 0
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brainly.com/question/28182532

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