Answer
The answer and procedures of the exercise are attached in the following archives.
Explanation
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Convenience products like Coke are available almost everywhere in the United States. Thus, Coke uses intensive distribution, which is related to the strategy of making the product available at many different retailers.
This is a marketing strategy widely used by companies that supply non-durable consumer goods, which are those that are consumed quickly, such as food, beverages and medications.
Therefore, non-durable goods such as Coke need to be replenished quickly, justifying the company's intensive distribution strategy, which makes its products easily available to consumers, increasing its profitability and positioning.
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Answer:
qualified available
Explanation:
Qualified available Market refers to the situation when only customers with specific criteria are able to make a purchase. In most cases, those criteria revolved around age, gender, or group membership.
Alcochol is an example of qualified available market because it created a situation which only allow consumers older than 21 to make a purchase.
Other example would be Waxing salon. Large portion of waxing salons only allow female customers to purchase their service (since the workers are also females and feel uncomfortable to give their service to male customers.)
Answer:
brainstorming as a part of it’s decision making process