Answer:
<u>Mass Media Advertising </u>
Explanation:
Marketing communication refers to means of marketing the products such as advertising, sales promotion etc. It refers to how the product attributes are conveyed to the prospective customers.
Marketing communicators are the ones who undertake and decide upon marketing communication methods.
Mass media advertising means reaching out to wide masses by means of print media, visual and audio marketing through television, audio marketing through radio.
Mass media advertising involves heavy expenditure and thus before opting for it, the marketing communicators should weigh in or consider other marketing communication modes as well.
Answer:
special assessment
Explanation:
Special assessments are taxes levied on real estate to fund public improvements to the property that will benefit that property.
It is also called improvement taxes.
The answer is revenue stream.
The answer & explanation for this question is given in the attachment below.
Answer:
coupon rate= 13.5%
Explanation:
Giving the following information:
Number of periods= 5*2= 10 semesters
Par value= $1,000
YTM= 0.1/2 = 0.05
Price bond= $1,136
<u>To calculate the coupon rate, first, we need to determine the coupon per semester using the following formula:</u>
Bond Price= coupon*{[1 - (1+i)^-n] / i} + [face value/(1+i)^n]
1,136 = coupon*{[1 - (1.05^-10)] / 0.05} + [1,000/(1.05^10)]
1,136 = coupon*7.722 + 613.91
522.09 = coupon*7.722
$67.61=coupon
<u>Now, the coupon rate:</u>
Coupon= par value*(coupon rate/2)
67.61= 1,000*(coupon rate/2)
67.61= 500coupon rate
0.135=coupon rate
coupon rate= 13.5%
