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olganol [36]
3 years ago
12

3. Persuasive advertising is used to build ________ demand. It is used when products are ________ and competition is still enter

ing the market. 4. Reminder advertising is used for ________ products to maintain existing customer awareness and loyalty.
Business
1 answer:
OLEGan [10]3 years ago
8 0

Answer:

3. Persuasive advertising is used to build selective demand. It is used when products are established and competition is still entering the market.

4. Reminder advertising is used for mature products to maintain existing customer awareness and loyalty.

Explanation:

Persuasive advertising is a type of product promotion, where customers are attempted to be influenced to purchase a particular product in the presence of many other similar products in the  market. Testimonies by leaders and celebrities are used to convince that this product is superior to its competitors. This has selective demand because instead of providing a lot of information as informative advertising does, it is more deceptive and user-oriented. Its goal is to build selective brand preference by communicating a unique personal benefit to the consumer.

Reminder advertising is a marketing strategy where brief messages are sent with the objective of reminding a target audience about a particular product or service. This is used for mature products, which are already existing in the market and the business simply wants to ensure that it can maintain its competitiveness and that customers remember this brand even when new competition arrives.

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On January 1, 2019, Pepin Company adopts a compensatory share option plan for its 50 executives. The plan allows each executive
bazaltina [42]

Answer:

On 31 December 2019: Debit Compensation expense for $39,667; and Credit Paid-in capital from share options for $39,667.

On 31 December 2020: Debit Compensation expense for $39,667; and Credit Paid-in capital from share options for $39,667.

On 31 December 2021: Debit Compensation expense for $41,067; and Credit Paid-in capital from share options for $41,067.

On 06 January 2022: Debit Cash for $48,000; Debit Paid-in capital from share options for $22,400; Credit Common stock for $3,200; and Credit Paid in capital in excess of par- common stock (balancing figure) for $67,200.

Explanation:

Note: See part b of the the attached excel file for the journal entries

Also note that before the journal entries are recorded, the current compensation expense for year 2019, 2020 and 2021 are first calculated. See part a of the attached excel file for the calculation of the the current compensation expense for year 2019, 2020 and 2021.

In part a of the attached excel file, the estimated compensation cost for 2019, 2020 and 2021 are calculated as follows:

Estimated compensation cost for 2019 = Option value on the grant date * Number of executives * (1 - Expected option forfeited rate) * Number of shares in the option = $14 * 50 * (1 - 15%) * 200 = $119,000

Estimated compensation cost for 2020 = Option value on the grant date * Number of executives * (1 - Expected option forfeited rate) * Number of shares in the option = $14 * 50 * (1 - 15%) * 200 = $119,000

Estimated compensation cost for 2021 = Option value on the grant date * (Number of executives - Actual executives turnover for the entire service period) * Number of shares in the option = $14 * (50 - 7) * 200 = $120,400

On 06 January 2022, the calculation of the entries used in the part b of the attached excel file are as follows:

w.1. Cash = Number of executives who exercise their options * Number of shares in the option * Purchase price per share after completing a 3-year service period = (8 * 200 * $30) = $48,000  

w.2. Paid-in capital from share options = Number of executives who exercise their options * Number of shares in the option * Option value on the grant date = (8 * 200 * 14) = $22,400

w.3. Common Stock = Number of executives who exercise their options * Number of shares in the option * Sahre par value = (8 * 200 * $2) = $3,200

w.4. Paid in capital in excess of par- common stock (balancing figure)  = Cash + Paid-in capital from share options - Common Stock = $48,000 + $22,400 - $3,200 = $67,200

Download xlsx
6 0
3 years ago
If a firm produces a return on assets of 15 percent and also a return on equity of 15 percent, then the firm:
dem82 [27]

Answer:

No debt of any kind.

Explanation:

Then the firm has “no debt of any kind” because the company has the equity multiplier ratio is 1.

We have given the return on assets is 15 % and the same return is on the equity that is 15%.

Thus, the equity multiplier ratio can be calculated by dividing the total assets / total equity.

Equity mulitplier ratio = Total Assets / Total equity.

8 0
3 years ago
MC algo 3-13 Equity Multuiplier Use the following information to answer this question Windswept, Inc. 2017 Income Statement ($ i
Helga [31]

Answer:

The answer is Option D. 1.68 times

Explanation:

The formula for equity multiplier is:

Equity Multiplier = Total assets ÷ Total stockholder's equity

In 2017:

Total stockholder's equity = Common stock + Retained earnings

Total stockholder's equity = $2890 + $700 = $3590

Total assets = $6,015

Now, putting these values in the above formula, we get,

Equity multiplier = $6,015 ÷ $3,590 = 1.68 times

5 0
3 years ago
Cedric has been following a detailed review schedule in preparation for his test. He feels confident that he knows the material,
rewona [7]

Answer: Noting down of ideas

Explanation: Cedric could note down the ideas and points he remembers on the back of his test booklet. He should first read the question and  make short notes of every point he remembers regarding that question.

This strategy will help Cedric to answer the questions while doing the final writing in answer sheet. By doing this he can also improve his speed with accuracy while answering.

5 0
3 years ago
A country with a population of eight million adults has five million employed, 500,000 unemployed, and the rest of the adult pop
Serggg [28]

The unemployment rate is calculated as the number of eligible persons that are unemployed.

So we would need to remove all the population that is out of the workforce (those who are not eligible to work like the elderly or children).

We know that the total population is 8,000,000 and we can account for 5,500,000 of them so the eligible population of workers is 5,500,000.

If 500,000 of them are unemployed, the rate would be 500,000/5,500,00 or 9%

To find the share of the labor force, take the total eligible (5,500,000) divided by the total population (8,000,000)

5,500,000/8,000,000 = 68.8% of the total population is in the labor force.

5 0
3 years ago
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