Desire-based advertising is used to drive people to purchase items based on a desire for it. An example for desire-based advertising is to draw people in to a store based on a sale of an item that they desire. A fear-based advertisment can be for insurance. They advertise against the "what ifs" and "what could happen" if you do not hold car insurance and end up needing it.
B. To raise money to a grow a company.
Stock is equity in a company that is used to help fund the expenses of a company, particularly when they are looking to grow beyond their current revenue sources. It is most useful when a company anticipates growing its revenues or decreasing its expenses through using this new capital in order to deliver a positive return for its equity investors who hold the stock certificates.
Answer:
Strengths, Worthiness, Opportunities, Training
Answer: See explanation
Explanation:
A bond’s (face value) is generally $1,000 and represents the amount borrowed from the bond’s first purchaser.
A bond issuer is said to be in (default) if it does not pay the interest or the principal in accordance with the terms of the indenture agreement or if it violates one or more of the issue’s restrictive covenants.
A bond contract feature that requires the issuer to retire a specified portion of the bond issue each year is called a (sinking fund provision).
A bond’s (call provision) gives the issuer the right to call, or redeem, a bond at specific times and under specific conditions.
The face value is the dollar value of a security, or a stock's original cost. Default means when the bond issuer doesn't agree with the stated terms of the bond.
