An example of inertia could be when you are in a car and it stops. You know how your body suddenly jumps forward? That's inertia. Inertia is the tendency of a body to resist a change in motion or rest. In the same way, you jump backward when the car starts moving forward. So if you tried to play soccer or baseball without inertia, it would be difficult to score a goal or home run as the ball would try to resist changing direction.
They basically want you to write a newsletter over Africa's water drying up, lose of vegetation and their wildlife dying (poaching). They want you to go in-depth about how the climate changing and the things that they do in their everyday life are affecting their living structure!
The studies are designed this way b/c it removes the power of suggestion and the double-blind study keeps both researchers and participants in the dark. So this compared to who is receiving the treatment which is relevant b/c it stops the researchers from accidentally overbalancing the study participants, or unintentionally favoring their assessment of the conclusions.
