Question

Mission Possible is a non-profit retail store that sells gift items made by artisans from over thirty different underdeveloped countries. This store provides employment to impoverished third world craftspeople and markets their handiwork at a fair price. The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible. The store uses ____ segmentation.

Answer 1

Answer:

This is an example of psychographic segmentation.

Explanation:

Psychographic segmentation can be defined as the method of grouping customers according to their personality traits, beliefs, values and attitude etc.

It is used to improve marketing and understand customers better.

The store given in the example use to segment helpful people, who believe in helping others and feel good about it, which is a value and personality trait. So, we can classify it as psychographic segmentation.