From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC?</h3>
Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.
Some characteristics of integrated marketing communication are-
- The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
- When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
- The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
- The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
- IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
To know more about integrated marketing communications, here
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Available Options are:
A) comprehension
B) conviction
C) ordering
D) reordering
E) awareness-building
Answer:
Option E. Awareness-building
Explanation:
The reason is that the main purpose of the advertisement and the publicity of the product is to increase the interest of the customer by portraying the product as a masterpiece. Furthermore, under the AIDA Model, it is the second stage which is:
Stage 1: A is for Attention
Stage 2: I is for Interest Development
Stage 3: D is for Desire Generation
Stage 4: A is Action (Purchasing the product)
So advertising is basically the second stage.
Answer:
The correct answer is letter "C": Cut your expenses by an amount greater than your deficit.
Explanation:
In case there is a deficit in your budget, it means your expenses are higher than your net income. An adjustment must be made in such circumstances. To bring back the balance in your budget, <em>you should cut your expenses by an amount higher than the amount of the deficit</em>. Otherwise, you could increase your income but keeping your expenses at the same level.
First, the quotation for each car model has to be obtained. The quotation must include the taxes including insurance.Then, a comparison is done taking into account the mileage and the maximum allotted budget for the other expenses which is $800.
Answer:
Quid Pro Quo sexual harassment
Explanation:
Quid Pro Quo means exchanging one thing for another.
Quid pro Quo sexual harassment is a form of harassment in which an employer implies either directly or indirectly that sexual favors will be required, from an employee applying for a job, if he/she is to get the job.
This also applies to employees already within the organization, as it may affect whether they get promoted or fired.
