Question

According to the _________ concept, a firm must (1) find out what customers want and provide it, (2) make sure everyone in the organization has customer satisfaction as an objective, and (3) provide goods and services that will earn a profit.

Answer 1

Answer:

Marketing

Step-by-step explanation:

According to the Marketing Concept, firms must:

• find out and analyze the needs of their current and potential customers,
• based on those needs, make it a policy for everyone in the firm to make sure every customer experience is an absolutely positive one,
• provide goods and services to meet the customers' needs and earn a profit, and
• outdo the competition in customer service.