According to the _________ concept, a firm must (1) find out what customers want and provide it, (2) make sure everyone in the o
rganization has customer satisfaction as an objective, and (3) provide goods and services that will earn a profit.
1 answer:
Answer:
Marketing
Step-by-step explanation:
According to the Marketing Concept, firms must:
- find out and analyze the needs of their current and potential customers,
- based on those needs, make it a policy for everyone in the firm to make sure every customer experience is an absolutely positive one,
- provide goods and services to meet the customers' needs and earn a profit, and
- outdo the competition in customer service.
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Have a great day!!